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2016 January

Monthly Archives: January 2016

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Meet Tough Competition Head On

Today’s sales environment is tough. Think of Smart Set or the Bombay Company, two retailers that only last fall succumbed to a sluggish economy and intense competition. So how do you keep the attention of your customers and remain competitive? One way is through unique and effective signage, inside and out, that gives your customers a memorable experience. We don’t just mean a display of products. We’re talking about enticing sign graphics on outside walls; banners in windows; branded, vinyl graphics on inside surfaces including floors; signs at your the service desk and POP displays in your lobby and main customer areas.   Whether you’re a national-wide corporation, a small

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Fanfest Window Graphic

What Story Does Your Windows Tell?

Creative window signage with vinyl graphics, decals, back-lit signs and hanging banners in your store window all tell your story -what you sell, who you are, who you sell to, and why customers should come inside. An empty or poorly signed window says, “we’re going out of business”, or “we’re not expecting company, no reason to come in here.” An attractive window, however, tells an interesting story. It says, “Inside you’ll find even more creative ideas. Come in and see for yourself-this store is for you.” What story do your windows tell? Are they silently working for you or telling people there’s no reason to come through the door?  

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