Moving Customers Along the “Path to Purchase”

Today’s customers don’t just wake up one morning and decided to buy your product. Each are led to the decision through what marketers call the “path to purchase.” Here’s how it works. As they go about their day, they come across as many of 5,000 massages, seen or heard. Most don’t even register until they start seeing it again, and again. When they’ve seen enough, that’s what leads them to the decision to buy.
Need to get your message repeated?
* Put your message on fleets of vehicles
* Outdoor and indoor signs, brightly displaying your company name
* Your name and logo on banners and event tents
* Your brand on walls, floors and windows

Take your customer along the path to purchase with vinyl wraps and signs. It’s worth the ride!

Home Depot