Why Being Stuck in Traffic Can Be A Good Thing

How many times this week have you been stuck in traffic, staring idly out the window until the vehicle in front of you moves forward. How many times have you seen the same truck beside you-often just a blank wall with a company name.

Gridlock has struck North American cities. Smart companies are turning traffic chaos into a chance to promote their message, raise awareness of a cause or inspire potential customers. You can even use the opportunity to lighten the mood while promoting your brand. (Some Tim Horton tractor-trailers now carry a message, “Now this is a Tim’s run!”)

Your vehicles may be on the road, 24/7. Whether or not they are moving or stuck in traffic, are you making that time worthwhile?