Wrap Your Trucks to Talk with Customers

Van box trucks and pick up trucks provide large, flat surfaces to display your company message and bring attention to your brand. In a day of social media, vinyl wraps and signs on vehicles, windows, indoor and outdoor surfaces also invite an immediate response from your potential customers.

 

Take the Bacardi Rum Truck, for example, which promotes the manufacturer of the world’s most awarded spirit. The truck wrap is classic yet powerful. It carries a strong brand logo—the famous “Bacardi bat”—and brand colours. But most importantly, on the back rear window, a twitter hashtag “#true passion” encourages those passing by to tweet a message.

 

How well are you using vinyl wraps and signs to “talk” to customers?