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Think of a rich leather texture, a high gloss shine, or the cool, rough sensation of natural stone. Now watch people walk by and put out their hands to touch the surface. What are they thinking? What are they remembering?
If you want your customer to remember your message, give them something to touch! Touch stimulus creates a stronger emotional connection with your customer that sight or sound. Touch makes a connection they’re more likely to recall in the future.
Initially used to add an architectural finish to a room or furniture, “sensory branding” with texture finishes is one of today’s biggest trends for displays as well as wall, ceiling and floor coverings. Maybe it’s time you got in touch with your customers!