“Toxic Green” may be a popular vehicle wrap colour but that’s as far as being toxic goes at Auto Trim Design.
At Auto Trim, we do everything we can to cultivate an environment and a corporate culture that values sustainable, green practices. It means we continually work on ways to reduce waste, recycle and re-use. We also go above and beyond regulatory compliance to prevent pollution, and use environmentally friendly products and processes.
Part of our job is keeping on top of the latest products and technologies. We like 3M’s new Envision™ wraps, for example. These vinyl wrap products work better and they are much greener. They are PVC free, made with bio-based materials and contain 60% less solvents!
Now that’s a green wrap!
With the rising popularity of floor graphics, many are asking about the best use of these new vinyl films, their durability and safety.
Are they easy to install?
Yes, and easy to remove, as long as you use expert installers. The adhesives used are all removable.
So how long do they last?
It depends on your needs. If you’re using them for a short-term campaign (a matter of months) there is a different installation method and material than longer term use.
Do they make the floor slippery or dangerous?
Not at all. Most floor graphics are produced with an over-laminate featuring a non-slip coating to make them safe in environments where people may have wet feet. Floor graphics can help make a slippery floor safer!
Think floor graphics are just another way to advertise? Think again. Floor graphics are an excellent way to make better use of your space in an industrial or commercial building. You can section off areas, provide directions, and control the flow and direction of inside “traffic”.
1. In a manufacturing facility, floor graphics delineate safety zones and locations for equipment, and remind employees of health and safety instructions
2. In an institution like a hospital or clinic, floor graphics help visitors feel comfortable by marking routes to public areas, change rooms, etc.
3. In a commercial setting, floor graphics provide directions to fitting rooms, washrooms, or exits marked to specific streets or locations.
Where would you find floor graphics useful?
Floor Your Customers
When looking to advertise your business, floor graphics might not be the first resource that comes to mind. Do not overlook the use of floor graphics however, as they can be a beneficial tool for grabbing attention.
All around you, you likely encounter ads on the sides of cars and buses, on benches, billboards, windows, and even on elevator doors. This can make it challenging for your business to stand out from the competition and make its message seen. The solution: floor graphics, an untapped resource that provides advertising in a prime location and maximizes views. Think about how often you glance down at the ground while walking in a store or down the street. By capitalizing on that valuable space, you can make a huge impact in influencing customers’ buying habits.
Floor graphics are a simple, effective, and affordable tool to use to reinforce your brand. They are inexpensive to manufacture and install as well as being durable and long lasting. Floor graphics are seen by countless potential customers; making them quite possibly the ideal promotional item!
So, now that you are aware of the benefits of why you should use floor graphics to market your message, how should you use them? As noted earlier, you need to stand out from your competition. You need to grab attention and get your customers to actually notice your ad. The most effective way to drive customer awareness and excitement, as well as sales, is to be creative. For example, people will certainly pay attention to your floor graphic if it interacts with them. Let’s say you operate a ski resort or sell ski supplies and are looking for a unique way to entice customers. One way is to install a floor graphic depicting a set of skis along with your business message in front of a bench and you have just created the illusion of riding a ski lift! Alternatively, say you are in the business of selling coffee. Install your coffee decal on a manhole cover to create the appearance of a steaming hot cup of coffee!
Whether it is a short-term giveaway or a celebrity-endorsed contest: Auto Trim DESIGN Incorporated has the floor graphic solutions you need to help generate excitement for your promotions! Use Auto Trim DESIGN graphic solutions to create interesting floor designs with ease and help make your message seen and heard through competitive clutter!
Speak to one of our Experts
Believe it or not, more people look down at their feet these days than a decade before. Why? Their eyes are focused on small screens-iPads, smartphones, iPods, androids, etc. (We’re not making this up!)
Looking down is making vinyl floor graphics increasingly popular. Company messages and logos on the floor catch people’s eyes while they are already looking down at small screens or just looking around them.
Put your message and brand directly underfoot with eye-catching graphic on floors and sidewalks that build awareness, inform and sell.