Can a floor have a personality? Absolutely! Just imagine walking into the CEO’s office of travel adventure company and finding the entire floor covered in a map, or a florists shop and walking on a bed of flowers.
Floor graphics are one of the latest trends for establishing a brand and capturing attention. Depending on how long you want them to last (long term or for a single campaign), you choose the durability of the finish. With advances in technology, there is almost no limit to creative and innovative applications.
Use floor graphics for:
- A short term promotional message
- Company logo and tag line
- Long term brand look
- Architectural finish
- “Waiting room” activity (puzzle, maze, giant board game)
- Directions or instructions
- Reminders, e.g. lights out?
Now, add your own ideas-what would you like your customers to enjoy?