The dream of every retailer is to separate their consumers from their cash. The challenge is how to influence buying decisions once your customer walks through the front door.

The change room area of a clothing store is a perfect opportunity to promote a lifestyle personality. Are you appealing to those who see themselves as nature-loving, free spirits; classic style mavens; urban fashionistas; or independent hipsters? Now consider how backlit signs, or vinyl graphics on walls, ceilings and floors can those personalities through colour, texture, images, even words.

How can you use backlit signs or vinyl wall graphics to appeal to your customers’ lifestyle personality?