The word is out-outdoor signs are effective in getting customers to take action. Look at some of the findings of the Arbitron National In-Car Study
- 71% drivers often look at the messages on roadside billboards” (traditional and digital combined)
- 58% learned about a restaurant they later
- 56% talked about something funny they saw
- 72% frequently or sometimes shop on their way home from work
- 68% frequently or sometimes make their shopping decisions while in the car
- 38% make the decision to stop at the store while on their way home
There are countless choices for visual marketing with signs, banners, magnetic signs, and illuminated billboards. So don’t hesitate to Go Big. Be Bold.