Traffic Congestion Can Be Good For Business

In the Greater Toronto Area, the average person spends 65.6 minutes every day commuting between home and work. Think about it. For over an hour, your potential customers have nothing else to do other than stare at traffic (no texting allowed!) But wait, there’s something to read outside the window — it’s your message!

With the amount of traffic increasing each year, vehicle wraps are great for spreading a message everywhere they go. They stand out and provide a break from an otherwise boring and frustrating commute.

Earlier this year, McDonalds Canada used vehicles wrapped with their new McCafé ® graphics earlier. What better way to remind people that once they’ve cleared the traffic, it’s time to get a coffee?