Doorways, window displays and signs literally draw customers into stores. They provide a “sneak” preview of the experience they can expect inside. A cluttered window and shabby entrance? Most likely a thrift store. An artfully displayed window and elegant entrance?  A classy boutique.

There’s no end to creative possibilities using vinyl window signs and entrance wraps for retail establishments.

  1. Spa serenity? Think natural finishes and nature inspired themes
  2. Sports retailer? Photos of superstars with high energy colours and logos
  3. Romantic bistro? Take your customers to Paris, New York or Rome with wall cityscapes
  4. Trendy dress shop? Latest colours, textures, patterns re-create the fashion runway
How do you want to use signs, window and wall coverings to attract customers into your place of business?

Author: Kaleb

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Signs of Attraction

Doorways, window displays and signs literally draw customers into stores. They provide a “sneak” preview of the experience they can expect inside. A cluttered window and shabby entrance? Most likely a thrift store. An artfully displayed window and elegant entrance?  A classy boutique.

There’s no end to creative possibilities using vinyl window signs and entrance wraps for retail establishments.

  1. Spa serenity? Think natural finishes and nature inspired themes
  2. Sports retailer? Photos of superstars with high energy colours and logos
  3. Romantic bistro? Take your customers to Paris, New York or Rome with wall cityscapes
  4. Trendy dress shop? Latest colours, textures, patterns re-create the fashion runway
How do you want to use signs, window and wall coverings to attract customers into your place of business?
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Brushed Steel, the New Cool

The ultimate in cool for 2014 are brushed steel and chrome wraps that turn a car, especially a sports vehicle, into a one-of-a-kind piece of art. Metallic wraps, which also come in colours, can be installed on trucks, vans, boats, motorcycle, even home and office appliances.
Pick the statement you want to make. Surfaces can be glossy, matte and brushed. Shiny surfaces create a mirror finish that makes heads turn. Brushed steel says, “Hey, we’re cool and sophisticated.”
Make sure you select your source with care. These advanced wraps are pushing the industry to new levels of expertise so installers must be highly skilled so that the wrap is done properly and lasts.
Check out the Kia Soul, recently taken to a whole new level by Auto Trim Design by giving it a brushed steal wrap. Way cool, man.

 

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Wrapping for a Cause

Vehicle wraps do more than just promote products and services to sell. A strong message and brand on a fleet of vehicles brings awareness to a good cause.
This spring, Auto Trim Design wrapped a fleet of 5 vehicles for MADD (Mothers Against Drunk Driving.) Since 1989, this charitable, grassroots organization has been committed to stopping impaired driving and supporting victims. It has been estimated that thousands of lives have been saved because of the work of MADD.

The wrapped vehicles remind people everywhere they go about the dangers of drinking impaired, as well as the huge contribution MADD makes every year to individuals and families across Canada. 

Do you have a cause to “wrap”?

 

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Auto Trim DESIGN Inc. Customer Appreciation BBQ

Thanks to Everyone Who Attended Our Customer Appreciation Event!

We were very appreciative of the many attendees that joined us in celebrating another successful year at Auto Trim DESIGN Incorporated.  It was our very first year holding an event of that scale but we can proudly say it turned out to be a big hit!

Thanks again on behalf of everyone here at Auto Trim DESIGN Incorporated, and a special thank you to Chico’s BBQ Catering for providing the delicious food.

 

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Blog: Drive Brand Awareness with Vehicle Magnets

Add a Magnetic Personality to Your Fleet!

Custom vehicle magnets or magnetics are an excellent promotional option for companies that are seeking to advertise their business and make their brand visible at an inexpensive price point. Vehicle magnets can communicate a compelling message when designed effectively, serving as a mobile billboard that leaves an impression of your company on thousands of potential customers and prospects each day.

With vehicle magnets, you can include details such as your business’ name, web address, mission statement – whatever you want potential customers to know. Vehicle magnets can be detached without difficulty from your vehicle and/or shared among various vehicles within your fleet. In addition, vehicle magnetics are made with materials that are weather resistant and UV (ultra violet) resistant to circumvent fading. To maximize the impact of your message on your customers, your magnetic signs need to stand out – day and night. Fortunately, with reflective materials, your vehicle magnets will illuminate your business’ message and logos even in the dark of night!

Magnetic signs are typically applied to three positions on the vehicle: the rear, the driver’s side, and the passenger’s side, with the rear magnetic sign garnering the most perceptibility. Vehicle magnets should be ordered in custom sizes to guarantee the best fit on the vehicle.

Auto Trim DESIGN Incorporated Van

At Auto Trim DESIGN Incorporated, our experienced team of 3M preferred graphic installers can help you create vehicle magnets that are striking, effective, and designed for your specific needs and vehicle size. With the professional staff at Auto Trim DESIGN at your side, we will make your vehicles one of your most powerful marketing tools!

[button color=”color” size=”medium” url=”https://autotriminc.com/contact-us/” ]Speak to one of our Experts[/button]

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Sustainable Green Printing Partnership

On the Path to Becoming a Leader in Sustainability

SGPWe are proud to announce that Auto Trim DESIGN Inc. is working towards increased participation in the Sustainable Green Printing Partnership (SGP), the only whole facility sustainability certification program in the graphic communication industry.

This means that we are undergoing a 3rd party certification program to ensure that we are in compliance with all relevant health, safety and environmental regulations and are adhering to the publicly vetted set of criteria for best practices in sustainability.

In pursuance of the SGP’s environmental and sustainability practices, we have developed a program to reduce our energy consumption by over 10% within the next few months! As well, we are also working on smaller projects to reduce our carbon footprint and inspire our community to do the same. We are fully committed to our sustainability project and have assigned a sustainability committee to make sure our goal is reached. Responsibilities of our sustainability committee include:

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  • Promoting benefits of sustainability in marketing materials
  • Exhibiting at conferences, local workshops and events
  • Providing tours of the facility
  • Responding to inquiries on environmental initiatives
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There are many benefits of sustainability on a commercial level, for example: reducing operating costs, waste, energy consumption and pollution, and injuries. You can refer to the Sustainable Green Printing Partnership website for more information on these benefits. If you would like to learn more about our environmental initiatives, we invite you to come tour our facility or feel free to Contact Us if you have any concerns or suggestions.

 

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Blog: Floor Graphics: Making an Impact

Floor Your Customers

When looking to advertise your business, floor graphics might not be the first resource that comes to mind. Do not overlook the use of floor graphics however, as they can be a beneficial tool for grabbing attention.

Coca-Cola Floor GraphicAll around you, you likely encounter ads on the sides of cars and buses, on benches, billboards, windows, and even on elevator doors. This can make it challenging for your business to stand out from the competition and make its message seen. The solution: floor graphics, an untapped resource that provides advertising in a prime location and maximizes views. Think about how often you glance down at the ground while walking in a store or down the street. By capitalizing on that valuable space, you can make a huge impact in influencing customers’ buying habits.

Floor graphics are a simple, effective, and affordable tool to use to reinforce your brand. They are inexpensive to manufacture and install as well as being durable and long lasting. Floor graphics are seen by countless potential customers; making them quite possibly the ideal promotional item!

Elevator Floor Graphic

So, now that you are aware of the benefits of why you should use floor graphics to market your message, how should you use them? As noted earlier, you need to stand out from your competition. You need to grab attention and get your customers to actually notice your ad. The most effective way to drive customer awareness and excitement, as well as sales, is to be creative. For example, people will certainly pay attention to your floor graphic if it interacts with them. Let’s say you operate a ski resort or sell ski supplies and are looking for a unique way to entice customers. One way is to install a floor graphic depicting a set of skis along with your business message in front of a bench and you have just created the illusion of riding a ski lift! Alternatively, say you are in the business of selling coffee. Install your coffee decal on a manhole cover to create the appearance of a steaming hot cup of coffee!

Whether it is a short-term giveaway or a celebrity-endorsed contest: Auto Trim DESIGN Incorporated has the floor graphic solutions you need to help generate excitement for your promotions! Use Auto Trim DESIGN graphic solutions to create interesting floor designs with ease and help make your message seen and heard through competitive clutter!

[button color=”color” size=”medium” url=”https://autotriminc.com/speak-to-an-expert/” ]Speak to one of our Experts[/button]

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Application Spotlight 3M Corporate Branding – London, Ontario

Real Products + Real World

3M Canada Graphic Solutions recently conducted an application spotlight involving Auto Trim DESIGN of London as part of their monthly showcase of solutions for designers and fabricators: WRAP IT UP with 3M.  Here’s what 3M Canada had to say in their showcase:

 

In 2012, 3M Canada Company of London, Ontario officially broke ground on the construction of a two storey, 30,000 sq ft extension of its five storey head office tower.

To reflect the corporate culture in this new office environment, the company enlisted Figure 3, a Toronto design firm that specializes in creating innovative and inspiring workspaces that advance a company’s brand.

3M's Graphic Solutions

With clear agreement on the 3M branding message, Figure 3 had a little difficulty selecting the ideal medium to bring that message to life in the office environment.

3M’s Graphic Solutions offer unlimited ways to transform space with innovative and practical products that meet the diverse needs of building and business owners, designers, architects and other professionals.

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  • Removable cut graphics create tape art that can be updated and removed as corporate visions evolve.
  • Fasara Glass and Crystal Glass Finishes provide the look, privacy and translucency of etched, sandblasted or textured glass.
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Before the Transformation

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After the Transformation

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FABRICATOR: AUTOTRIM DESIGN OF LONDON

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Blog: Five Benefits of Using Window Graphics to Advertise Your Business

Window of Opportunity

Sometimes, all it takes to entice potential patrons to your company is a brilliant window graphic placed in a key location. Window decals and/or decorative window films are excellent methods of helping businesses distinguish themselves from their competition.

If you are uncertain as to whether your business should invest in window advertisement decals, here are five fundamental benefits of installing window graphics:

  1. Instantaneous, Economical Advertising that builds your Brand: To grow a business, you have to develop your brand. An unvarnished window does not express whom you are to potential customers passing by. A varnished window with expressive decals, however, attracts attention and builds priceless brand awareness. With window decals, you can directly inform potential customers of your company’s name and what your business offers. By providing this information to potential customers, word-of-mouth advertising about your company will expand.
  2. Advertise Specials: Besides advertising in newspapers, flyers, through social networking sites, and on other forms of media, boost your marketing efforts with window graphics that inform the public about what you have to offer, the latest deals, and your services.
  3. Enhance Privacy: Partial or complete privacy, or frosted effects to allow natural light in: There are some situations where you may not find it desirable for people passing by to see the entirety of the inside of your business. With the use of decorative window films, your business can continue to impress customers with effective imagery while giving you the privacy you want from your windows.
  4. Save on City Permits: When you want to put up a sign or banner, most cities restrict their sizes and/or necessitate the acquisition of a permit. If you do not obey the rules and regulations regarding business-front signage, you may receive a fine. Fortunately with window graphics, that is usually not the case. Have your business install window decals instead of signage and banners to save time and money.
  5. Powerful in Conjunction with Other Forms of Advertising: The windows on your business are not the only areas where you can use decals to create brand awareness. Install decal-work on company cars and trucks to build brand awareness. Create custom signs, vinyl banners, or letterings on company cars and trucks to let the greater community at large know what your company offers them. When you combine the use of window graphics with these other forms of advertising, your business is efficiently and effectively capturing the attention of potential customers and sparking interest.

 

Vita Path Window GraphicLogo, tagline lettering, or descriptive imagery: Your windows offer an ideal place to inject your message and establish immediate impact. Auto Trim DESIGN Incorporated makes out of home advertising simple, offers products that get your brand noticed, and emphasizes your positioning while customers are on the go. From vibrant designs to rich patterned effects, Auto Trim DESIGN Incorporated brings your wildest ideas to life and helps revamp your space into a superbly decorated, upscale atmosphere.

[button color=”color” size=”medium” url=”https://autotriminc.com/contact-us/” ]Speak to one of our Experts[/button]

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Imagine Your Message on a Rolling Billboard Driving Coast to Coast!

Is your tractor-trailer or box truck just another big hulking vehicle, perhaps painted grey, blue or beige with non-descript lettering? Or is your truck, or fleet of trucks, advertising a colourful message to potential customers every second it’s on the road or parked for the world to see?

A trailer or truck wrapped in your customer message and brand becomes a rolling billboard across the country. Wherever you travel, this billboard constantly tells the world who you are and why customers choose you. What an opportunity to get your message across!

Bring big attention to your brand with large-scale vinyl vehicle wraps on on trucks, large or small. And keep on truckin’!